Heritage Travel That Inspires
While many may give AncestryDNA a try, few grasp just how transformative it can be. For DNA Day 2018, we decided to shine a spotlight on Kieron Graham's remarkable journey, showcasing the profound impact of reconnecting with ancestral lands through Ancestry. His powerful story served as a testament to the incredible possibilities that await those who embark on their own heritage travel adventures.
Creative Director: Elizabeth Asdorian | Art Director: Geoff Haack | Copywriter: Carleton Peck | Production Company: Impatient Cow
The slave schedules that connect Kieron to Porto Novo.
Using Ancestry’s powerful family tracing algorithms, Kieron found the paper linking him to the King of Proto Novo, Benin.
Social posts from the road.
Ancestry’s DNA Day travel page featuring Kieron’s story.
PR splash with Al Roker.
What else did Kieron uncover with AncestryDNA? He discovered a half brother attending the same school, in the same major.
Thrillist for DNA Day
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