HOLY DNA!
The DNA testing craze hit its peak in 2017, and we were ready to make some serious waves. Teaming up with Buck and Bonfire Labs, we crafted a holiday campaign that was impossible to ignore. Our goal? To smash records and sell a whopping 7,000,000 DNA kits in the fourth quarter alone.
And you know what? We crushed it. Not only did we hit our sales target, but our product even became the top seller on Amazon from Black Friday to Cyber Monday in 2017. It was such a hit that it even found a spot on Jeff Bezos' desk. Now that's what I call a success story!
Creative Director: Paige Grossman | Associate Creative Director: Brenden Yezbak | Art Director: Geoff Haack | Copywriter: Guy Reingold | TV Production Company: Buck | Photography: Lucas Saugen
2.4 million people turned to AncestryDNA in Oprahs holiday gift guide.
Where do all those DNA test go?
Take a peak inside the AncestryDNA processing facility in Foster City, California.