Disney Pixar collaborates with Ancestry

Disney Pixar’s Coco was a natural partner for Ancestry, and our collaboration didn't disappoint. We sponsored an influencer screening event where young people got a taste of both the magic of the movie and the richness of family history with Ancestry.

After captivating their attention, we seamlessly guided them to a unique web experience where they could delve deeper into Coco's details, connect with its creators, and explore their own family roots.

The results were astounding. Not only did the collaboration drive a significant increase in family history sign-ups on Ancestry, but it also set a new benchmark for high-profile collaborations at Ancestry.

Creative Director: Paige Grossman | Art Director: Geoff Haack | Copywriter: Carleton Peck