Go See

LensCrafters tapped Riney to create a brand print campaign that featured its new FeatherWates lens design. We partnered with Ryan McGinley to capture a series of photos that brought a feeling of freedom to those that must wear glasses.

Creative Director: Doug Patterson | Art Director: Geoff Haack | Copywriter: Ben Riney | Art Buyer: Patricia Hom | Photographer: Ryan McGinley

Concept Sketches